Mainstreethost SEO Guru Blog

I am going to keep this short and simple. While participating in a conference call, please make sure the client is off the phone before speaking your mind about either him or her. If you are a professional individual, this would more than likely never happen to you. For the non professionals, this has either happened to you, or will happen to you. Let me assure you this will be one of the most awkward moments of your life.

There is no worse feeling when you think the client has hung up and a voice comes through the phone that says, “do I really have to listen to this?” This is when you insert your foot into your mouth. See image below. HAHAHAHA. 

This may or may not be a true story. If its true, I would love to see the face of all parties involved. If its false, well I would love to see the faces of all parties involved. 

If any of the 2 people that read my blog (hahaha) have experienced this, or know of someone that has experienced this, I would love to hear your story. 

So, as you can see I haven’t written a post in quite some time. For one, I am not the best writer in the world, so it takes me a long time to ponder up a thought. Secondly, I have been extremely busy making sure all of our clients are happy. Lastly, I have been scouring through resumes and setting up interviews with the help of my Assistant Manager Samuel Wanamaker. My other Assistant Manager Scott Molloy (Scoot Molly), has been hard at work training our new hires. As of late, I eat sleep and breathe work. Don’t get me wrong, I love my job, but my family comes first.

Most people might think being busy is a pain in the ass, but someone like myself looks at it is as job security. As an internet marketing company, we are constantly making updates to not only websites, but to our products. Our Research and Development department Managed by the one and only Craig Kilgore (@ckilgs) is constantly pushing their brains to the limit. With the information they pump out, it keeps the rest of us extremely busy trying to figure out how to implement all this great information. 

With all of our current growth, we have made major changes to our Web Design / Development Department starting by, adding a new manager with boat loads of experience. If you havent heard of Tom Seitz (@TRaySeitz) by now, you must be living under a rock. This guy has some of the best design credentials I have ever seen. 

I am going to call it quits for tonight because I am exhausted. Until tomorrow folks!

Social Media Marketing Packages

• Social media marketing is one of the most affordable marketing tactics available.
• It allows companies to focus on and connect personally with their target markets. 
• With over 800 million active users, Facebook is the strongest social networking website.

Facebook
• Setup of a branded Facebook business page customized to the business and optimized to be indexed on Search engines
• Creation of a landing page with custom design and navigation 
• Inclusion of fan gate to increase incentive and build fan base
• Addition of a lead-generating contact form
• Monthly marketing campaigns to advertise and promote business via the welcome page
• Addition of a Facebook feed to the website that is readable by the search engines to strengthen SEO
• Linking of Facebook to website and vice versa in order to generate traffic and build credibility
• Linking of other social media pages/profiles and any other relevant links to Facebook
• Linking of personal Facebook profile to business page (if applicable)
• Conversion of existing profile to Facebook Timeline (if applicable)
• Creation of a custom Timeline cover photo for profile, which will advertise business page and other Social media profiles (if applicable)
• Development of 1 FREE 30-day application/contest to help gain fans
• Promotion of your application/contest regularly on your Facebook wall, Twitter account, and Google+ page

Twitter
• Setup of a branded Twitter page with detailed information about business
• Creation of a custom Twitter background
• Following of qualified users
• Linking of Twitter to website and vice versa to generate traffic and build credibility

Google+
• Setup of a Google+ page customized to the business
• Optimization of the Google+ page to maximize SEO value
• Linking of personal Google+ profile to Google+ business page (if applicable)
• Linking of other social media pages/profiles and any other relevant links to Google+
• Linking of Google+ page to website and vice versa to generate traffic and build credibility

Training 
• In-depth training by a social media expert on how to effectively market the business using the aforementioned social media platforms
• Consultation on how to build personal relationships with customers/followers in order to grow social media presence and business

click for Facebook example: http://www.facebook.com/JustPizzaBuffalo

click for Twitter example: http://twitter.com/JustPizzaOver75 

click for Google+ example: https://plus.google.com/117714654133478880692/posts

This is a guest post by Craig Kilgore. Craig is a digital marketer and heads up the research & development department at Mainstreethost. Check out some more of Craig’s work on his inbound marketing blog. You can connect with Craig on Twitter & Google+.

I have written in the past about what Google’s Search Plus Your World means for your online business and for the sake of this post, I will discuss with you what Google+ means for search. If you have yet to experiment with Google+, there is no better time than now to start diving into the newer social network. With predictions that the social network could hit 400 million users by the end of the year and the recent roll out of SPYW, there have already been clear indications that the search giant plans on continuing to use Google+ as a social search ranking factor.

How Big of an Impact Will Google+ Have on Search?

Now that you are aware of how quickly the social network is growing and the already significant impact on search results, how big of an impact will Google+ end up having on search down the road? In my opinion, everything is here to stay. Google+ is here to stay, search plus your world is here to stay and I predict that SPYW will begin including data from other social networks not long from now. With all of that being said, digital marketers will need to adapt to the changes and begin strategizing ways to leverage Google+.

It all Begins With a Well Planned Content Marketing Strategy

If you find yourself asking what it is you can do with Facebook, Twitter and Google+ without first developing a content marketing strategy, you are going to find it hard to build the ever so important community. Without a community or an audience, who is seeing your message? Developing a strategized, thought through content marketing strategy is going to give you an advantage over your competitors who are still looking at the social networks as the “tools” instead of treating the content as the tool and the social networks as the means for delivering your messages. All in all, you will be selling yourself short without first developing a content marketing strategy. Once it’s developed, use Google+ and other social networks as a way of getting your message in front of your audience and encouraging them to read and share your material (this will give you an advantage in personalized searches or SPYW).

Conclusion

I predict that Google+ and personalized / social search is here to stay and that it is only going to get bigger and have more of an impact on search. So it is up to you as a marketer to leverage these things or to continue along with old habits and marketing techniques in hopes that it doesn’t. Build a great community, develop great content, share your content and encourage that others do too. 

This is a guest post by Craig Kilgore. Craig is a digital marketer and heads up the research & development department at Mainstreethost. Check out some more of Craig’s work on his inbound marketing blog. You can connect with Craig on Twitter & Google+.

I have written in the past about what Google’s Search Plus Your World means for your online business and for the sake of this post, I will discuss with you what Google+ means for search. If you have yet to experiment with Google+, there is no better time than now to start diving into the newer social network. With predictions that the social network could hit 400 million users by the end of the year and the recent roll out of SPYW, there have already been clear indications that the search giant plans on continuing to use Google+ as a social search ranking factor.

How Big of an Impact Will Google+ Have on Search?

Now that you are aware of how quickly the social network is growing and the already significant impact on search results, how big of an impact will Google+ end up having on search down the road? In my opinion, everything is here to stay. Google+ is here to stay, search plus your world is here to stay and I predict that SPYW will begin including data from other social networks not long from now. With all of that being said, digital marketers will need to adapt to the changes and begin strategizing ways to leverage Google+.

It all Begins With a Well Planned Content Marketing Strategy

If you find yourself asking what it is you can do with Facebook, Twitter and Google+ without first developing a content marketing strategy, you are going to find it hard to build the ever so important community. Without a community or an audience, who is seeing your message? Developing a strategized, thought through content marketing strategy is going to give you an advantage over your competitors who are still looking at the social networks as the “tools” instead of treating the content as the tool and the social networks as the means for delivering your messages. All in all, you will be selling yourself short without first developing a content marketing strategy. Once it’s developed, use Google+ and other social networks as a way of getting your message in front of your audience and encouraging them to read and share your material (this will give you an advantage in personalized searches or SPYW).

Conclusion

I predict that Google+ and personalized / social search is here to stay and that it is only going to get bigger and have more of an impact on search. So it is up to you as a marketer to leverage these things or to continue along with old habits and marketing techniques in hopes that it doesn’t. Build a great community, develop great content, share your content and encourage that others do too. 

This is a guest post by Craig Kilgore. Craig is a digital marketer and heads up the research & development department at Mainstreethost. Check out some more of Craig’s work on his inbound marketing blog. You can connect with Craig on Twitter & Google+.

I have written in the past about what Google’s Search Plus Your World means for your online business and for the sake of this post, I will discuss with you what Google+ means for search. If you have yet to experiment with Google+, there is no better time than now to start diving into the newer social network. With predictions that the social network could hit 400 million users by the end of the year and the recent roll out of SPYW, there have already been clear indications that the search giant plans on continuing to use Google+ as a social search ranking factor.

How Big of an Impact Will Google+ Have on Search?

Now that you are aware of how quickly the social network is growing and the already significant impact on search results, how big of an impact will Google+ end up having on search down the road? In my opinion, everything is here to stay. Google+ is here to stay, search plus your world is here to stay and I predict that SPYW will begin including data from other social networks not long from now. With all of that being said, digital marketers will need to adapt to the changes and begin strategizing ways to leverage Google+.

It all Begins With a Well Planned Content Marketing Strategy

If you find yourself asking what it is you can do with Facebook, Twitter and Google+ without first developing a content marketing strategy, you are going to find it hard to build the ever so important community. Without a community or an audience, who is seeing your message? Developing a strategized, thought through content marketing strategy is going to give you an advantage over your competitors who are still looking at the social networks as the “tools” instead of treating the content as the tool and the social networks as the means for delivering your messages. All in all, you will be selling yourself short without first developing a content marketing strategy. Once it’s developed, use Google+ and other social networks as a way of getting your message in front of your audience and encouraging them to read and share your material (this will give you an advantage in personalized searches or SPYW).

Conclusion

I predict that Google+ and personalized / social search is here to stay and that it is only going to get bigger and have more of an impact on search. So it is up to you as a marketer to leverage these things or to continue along with old habits and marketing techniques in hopes that it doesn’t. Build a great community, develop great content, share your content and encourage that others do too. 

As an SEO manager I am faced with many tough decisions each and everyday. Managing a group of 48 employees is not the easiest task in the world. In my many years of management experience, I have learned how important it is to build a great working relationship with all of my employees. I walked in their shoes once so I know the challenges they face. For this, I respect my employees. Drawing a line between friends and work was one of the biggest fears I had when moving into my management position with Mainstreethost. I feel that I have done a great job of accomplishing that, but I have to share the credit with my employees. I can’t tell you how hard it is to find good quality workers now a days; they are always willing to go the extra mile. It is because of our staff that Mainstreethost is able to be as successful as it is. I probably don’t tell my staff enough of how proud I am of the work they do and how much I appreciate their efforts and work ethic, but I really do. They make my job both very easy and fun. Thank you optimization department for everything you do for our clients, Mainstreethost and your boss (DP).